Branding is essentially the process of communicating your identity, the services you provide and the benefits you can bring to clients. By communicating positive messaging in these areas you develop equity in your brand, which is the value and trust that your audience associate with your business. This trust in your brand is what encourages clients to purchase from you.
Both digital and analogue marketing material need to stimulate a client's interest so they respond by enquiring about your product or service. People initially react visually before they read text, so graphic design is key to your overall message. You should start with great design, supported by the right words to compel a client to use your services.
A logo is central to your business branding. It's often the first thing a client will be drawn to. A logo will feature on your website, your social media platforms, business cards, stationery … just about everywhere! So it's important to get the design right.
A well-designed logo supports your digital marketing strategy by providing a professional look to relay a message of trustworthiness. An eye-catching combination of colours, shapes and words used in your logo will promote your brand effectively.
What should your logo say? Get the perfect logo and ensure your branding is sending the right message. Check out our logo design services.
Business cards are ideal for handing to a new client or potential client when you meet them. They're part of a face-to-face introduction and should be designed accordingly with the emphasis being placed on your personal details.
Space is at a premium on a business card so less can be more - don't overcrowd the design! You should make the card easy to read by using a suitable font size, providing ample white space and limiting content to key information such as:
Your business card should also have sufficient freeboard on the edges of the card to meet the printer's specifications.
There's a lot to consider with such a small but important item, so talk to us about business card designs if you're not sure.
Marketing your business should be multi-dimensional. Although digital marketing is highly effective, you can gain further brand recognition by having a complementary material presence.
Promotional merchandise is a cost-effective way to circulate your brand. First of all, people often love receiving free things, and if they like the product they will be inclined to use it and promote a sense of loyalty to your business and provide exposure for your brand at low cost.
You can't promote a brand by being invisible, so make sure you have a merchandising strategy that lets your business be seen and heard in different contexts. We're here as a one-stop shop to help with all your merchandising requirements, whether that be business Tee shirts, hoodies, coffee cups or any other promotional products.
We can produce designs for flyers and banners, your office stationery and more.
A DL flyer can provide more information than a business card while still making your business details easy to read. A well designed flyer provides sufficient detail without overwhelming your audience. They're low cost items and are great for letter box drops or for posting on community noticeboards.
If you have access to a suitable site, you can step things up with a great banner design that is a permanent reminder of your business. The busier the location, the better!
With all our products we can also take care of printing and delivery, so get in touch to find out more.
