SEO is all about optimising your website so that it ranks higher in search results. If your business appears towards the top in search results, this will most likely increase the amount of "organic" traffic that your website receives. This is traffic occurring naturally from internet searches, it brings new customers to your business in addition to those from word-of-mouth.
Getting a website to rank highly in search results is a complex task. Let's talk about Google, the search engine preferred by more than 90% of internet users globally. There are over 200 algorithms that Google uses when rating a site and those rules undergo regular change! And the success of SEO will depend on other factors such as the demand for your product or service, the number of competitors in your market and the quality of their marketing efforts. But it can be done. WebSofa can help to maximise your chances of being found on the internet, even if you're on a small budget.
Adelaide Stone and Plaster is a local masonry stonework business. When WebSofa consulted with them, they had an existing website that was dated. It was written in old, inefficient code. The site didn't rank well and as a result the business owner committed significant expenditure on Google Ads in order to achieve a presence in search results.
When we discussed the performance of the business and its future direction, we discovered that the owner wanted to plan a transition, moving away from the installation of heavy stonework facades towards a greater focus on repointing of existing stonework on homes.
We built a new site that used modern coding and created the correct emphasis on repointing. Since its inception, the website has consistently ranked at the top of Google search results for stone repointing in Adelaide.
In addition to the new website promoting the business organically on-line, the owner has now achieved significant annual savings by eliminating his expenditure on Google Ads.
There are a number of SEO methods that can generate qualified website traffic, that is traffic from people who are authentically searching for your product and are therefore potential new clients. These methods are broadly divided into the following two categories:
On-site (or on-page) SEO focuses on optimising the components of a website, including coding elements that are not visually apparent in addition to content that's displayed on the web page.
Our websites are written with SEO in mind. This includes but is not limited to using the following techniques:
This type of SEO relates to activities that are undertaken outside of a website but still have a major influence on search result rankings. The main objective of off-site SEO is to create backlinks (links referring to your website) from quality sources. The success of this SEO strategy depends on the number of sites that link to your website, as well as the relative authority or reputation of those sources.
We often recommend this type of SEO as an activity that the client can easily achieve on their own. By networking with other stakeholders, for example getting customers to link to your website or asking suppliers to share your content, you are well on your way to gaining valuable backlinks. And we'll provide you with a comprehensive list of free service directories which you can access to create a register for your business and create links back to your site.
While earning links from external sources is the predominant way of achieving off-site SEO, almost any activity that occurs outside of your website and improves your search ranking position can be considered in this category.
We strive to ensure that our clients are 100% happy with their new website and so we treat each client's project as our own. That's how we develop long-term business relationships with loyal, satisfied customers.
An SEO audit will assess the performance of both on-page and off-page activities and identify any areas required for improvement. Before publishing a client's website, we undertake a thorough SEO audit - free of charge - to ensure our work is optimised for search results and built to gain long-term success.
In addition, we will run independent checks to ensure our code is flawless so that your website is robust.