WebSofa builds custom websites that make your business stand out. Our websites are all individualised and developed from a blank canvas. We don't use template-based designs. Templates used in website building software provide an easy way for a website to be built but it won't give you the unique look-and-feel that characterises your business.
For anyone searching the web for products or services, your website will often become their first introduction to your business. Your business will be judged by your website's design.
This includes factors such as the site's general aesthetic appeal, whether the web pages are well laid out, ease of navigation through the site, the type and quality of images used, as well as the amount and type of content. Even website colour schemes are important in attracting clients.
You only have seconds to persuade a potential customer to stay on your site before they move back to their search results. That's why having the right website design is critical.
Do you want plain vanilla? Do you want your website to look similar to your competitors? No! You need a website that is custom-built to your specific business requirements and that will faithfully reflect your brand. That’s why our web designs never incorporate templates. All of our custom websites are designed and built in modern HTML and CSS code to meet your exact requirements.
We take the time at the start of the design process to talk to you about your current business status as well as your future aspirations. We discuss your typical customer profiles and the best way to reach out to them so you can market your business effectively. WebSofa will strive to meet or exceed your needs so you can take delivery of a website that is not only beautiful but is also a fundamental tool for growing your business.
If your business is a start-up we can put our graphic design skills to work to create a new brand. Or if you're an established business, we can build on and refresh your existing brand incorporating any existing logo and colour scheme or otherwise we can produce a brand new look and feel from a blank canvas.
If you've been shopping around for a new or updated website, you've probably by now seen references to responsive websites. Responsiveness is a term to describe the ability for the website layout to automatically adjust to different screen sizes and orientations. Our sites are designed as mobile first and they respond so they look just as good on tablets and desktop screens.
Why is responsive design of websites important? Although statistics vary from source to source, it's estimated that at least 50% of all website browsing now occurs on mobile phones. Google certainly sees this as important and favours mobile friendly sites when ranking them in searches. This means that your business is more likely to be discovered from internet searches if your website is mobile friendly.
Responsiveness also affects the user experience. If you view a website built only for desktop displays you'll encounter issues such as having to unncessarily zoom and scroll just to read content. You can also have problems such as navigation menus that don't work properly. Users will typically give up quickly on a non-responsive website, resulting in a loss of a potential customer and possible damage to your brand.
That means building a website that is perfect for your business! We'll take note of your requirements for the website design and work with you to produce a look that appeals to your selected audience. We can also make suggestions to ensure the site provides all the functionality required for users to easily navigate and find the information they require about your products and services.
In addition, we will assist with tips such as how and where to incorporate key search keywords, prioritising the right type and format of content as well as including specific features that your prospective customers will be looking for.