Why not use the power of social media to promote your brand? Social media makes it easy for someone to interact with a business via their page and share information about the business with their connections. This will ultimately result in more sales opportunities for your business.
The channels you can use in social media marketing include:
These platforms all have individual functionality and character and tend to appeal to different demographics. However, it's widely recognised that Facebook is the most popular of these apps, having over 3 billion users per month globally and a wide reach across various demographics.
It makes sense to us that you leverage the power of this platform to enhance your digital presence.
A Facebook page presents a collection of posts, each representing a small snapshot in time that presents interesting, up-to-date snippets about your business. A page is easy to set up and is free, that is until you start paying for ads to boost your page's profile. It's also easy to interact with your audience.
But a social media page has limitations:
If you're trying to decide which is better for your business, a website or a social media page, stop right there! You can combine the best of both worlds through social media integration.
Given that over 90% of internet traffic originates from search engines, we recommend that a website should be the first step that a business takes with their digital marketing. Without a website those internet search opportunities are lost. And in addition, a website is the platform that facilitates a comprehensive and structured view of your business and its products and services.
Once you have a website, by linking to it via a social media page you will further elevate the awareness of your brand and drive traffic to your website.
Social media integration is automatically included with all of our website packages, even on a single-page start-up site!
We will provide two-way integration that connects your business's Facebook account to the website and creates a smooth experience for users to transition between the two, through:
The use of these OG tags helps Facebook to understand the nature of the post and will:
If you don't have an existing Facebook account for your business and you're not sure how to create one, we'll guide you on the set-up process including specifications for image sizes and other recommendations such as keeping content consistent so you feel confident to publish your first post.
If you would like more information about Social Media Marketing, reach out to us for free advice!
